October 2020 will see the CBC Sports Network acquire Bellator MMA. It was announced on September 17th that Bellator MMA & CBC Sports entered a partnership, which will begin with “Bellator 247” on October 1st. The 247th Event Card for Bellator will be headline by Derek Anderson & Paul Daley, with all preliminary & headlining fights arriving on CBCSports.com. Bellator events will also be showcased on live broadcasts to millions of Americans & Canadians.
Announcing a partnership with CBC Sports is another leap forward for Bellator, which looks to rival Dana White’s UFC. The beginning of September saw Bellator MMA announce their first event in France, which legalized Mixed Martial Arts in 2020. Thirteen fights are slated to arrive on October 10th in Paris, with Tim Johnson & Cheick Kongo headlining the 13-Fight Card. Ross Houston & Michael Page will also battle at “Bellator in France”. It should be noted that Bellator will compete in France before the UFC, something that’s likely upset Dana White.
The Chief Executive Officer of Bellator MMA, Scott Coker, provided a formal statement on how partnering with CBC Sports Network will benefit their long-term goals. Coker reflected that an exciting aspect about this partnership is that International & Domestic events will appear live to millions worldwide on CBC Sports. Statements from Bellator’s CEO noted that scheduling would appear differently per time zone, meaning events will stream live to the United States & European Union.
West Coast Goes Worldwide
Bellator MMA was a premier fighting league for the West Coast when accounting for American viewership. Broadcasting wasn’t available in the East Coast, with Sports Networks holding loyalty to the UFC. Scott Coker has worked diligently to locate an American-wide broadcasting partner, never expecting that Bellator MMA would jump from West Coast viewership to an international audience.
CEO Scott Coker finalized his statement on CBC Sports, mentioning that the Viacom Family & CBC Sports have maintained a significant commitment towards mixed martial arts for fifteen years. He’d also thank Viacom for providing Bellator MMA with their start in America, with the broadcasting network allowing the fighting league to appear on MTV2. Over the years, Viacom has allowed Bellator to move to other networks, increasing their viewership. This included the Spike & Paramount Channel.